A look at MoneyMade: A new investment platform

New alt investment platforms to explore

Today we dive into a new exciting alternative investment platform: MoneyMade.

But first… We’ve had a very exciting week here at Alternative Assets. There is TONS going on right now.

A recap of our big week:

  • New Sneaker arbitrage opportunities. After last week’s issue, we added Sneakers as the 10th asset class for Alternative Assets Insider — our private newsletter for those looking for a serious edge. We triangulate the inferred value to find Sneaker arbitrage opportunities across StockX and Otis. Read our first Sneakers issue.
  • New NFT analyst. We brought on a new contributor: Kiefer Zang, an expert NFT analyst. With that, we’ve officially added NFTs as the 11th asset class we now cover. Our first issue covered a whopping 7 NFT opportunities, including drops from Deadmau5, 3LAU, Lucas Zanotto, and ZHC. Read our first NFT issue.
  • Game trading cards. We brought on another awesome contributor: Adam Katz. Adam will be doing analysis on Video Games, Sports Memorabilia, and our newest asset category, Game Trading Cards (e.g. Pokémon cards.)
  • …Oh, right — that means we added Video Games and Game Trading Cards to Insider. So those are the 12th and 13th asset classes we cover. (Man, I can’t even keep up..)
  • Subscriber growth. We passed 2,300 total newsletter subscribers (yippee!)
  • Crypto payments. Finally, we are pleased to announce that we now accept crypto! Pay with Bitcoin, Ethereum, Litecoin and more through Coinbase Commerce. Available for our Quarterly and Annual Insider plans.
We now offer crypto payments for Quarterly and Annual Insider plans through Coinbase Commerce.

Okay, now let’s dive in…!

What is MoneyMade?

Okay, so as we all know, there are a plethora of investment opportunities out there right now. With so many options across so many categories, making sense of this brave new world can be a challenge. Enter MoneyMade.

MoneyMade.io is a new management platform that helps you find, compare, and manage investment opportunities. Founded by Richard McBeath and Denys Kravchenko in 2020, MoneyMade began as a transparent, simple way to discover investments.

(Full Disclosure: MoneyMade is an Alternative Assets sponsor. However, this article was independently written & reviewed. We were not paid to write this article, all opinions are those of the author.)


I first discovered them last year, when they were the #1 Product of the Day on ProductHunt. To me, it felt like a gigantic investment database that didn’t feel like a database. With features like unbiased user reviews and some social conversation, MoneyMade was like a spreadsheet on steroids, with a user-friendly veneer, and without pushy affiliate links.

Last September, they launched a community, where members could ask questions and share their experiences using various platforms. (I remember I got some great feedback about the FarmTogether platform, which we later highlighted in our issue on Investing in Farmland). Through MoneyMade I’ve probably discovered at least a dozen new platforms that I’d never heard of before.

As MoneyMade has grown, they’ve added what seems like hundreds of companies to their database. In fact they are now at 159 companies and counting, across a wide variety of categories, including stocks, real estate, collectibles, artwork, farmland, loans, crypto, and much, much more.

Site Design & UX

Since last year, the team has been hard at work completely redesigning their website. And the new design looks awesome.

Upon hitting the site, you’re met with a delicious blue & white color scheme. Within seconds it’s apparent this is a serious investment website with a breadth of options.

Page loading was a bit clunky for me. The company logos on the homepage took nearly a full minute to fully load, and transitioning between pages was not as smooth as the sleek interface implies. But the overall design feels silky smooth, terminology is easy to understand, and 24/7 help is just a click away.

Profile & Investor Quiz

One cool feature that immediately sticks out to me is the investor quiz.

MoneyMade asks simple questions, such as whether you want a balanced portfolio, and what level of risk you’re willing to take. To receive your results, you’ll need to create an account, which is a small ask for what they give you in return — a personalized profile with tailored recommendations and platform investment suggestions.

Each suggestion has a well-written ‘details’ section which divulges what it is you’re investing in on this platform, outlines the risks, how you make money, and how the platform itself makes money — which is something I found particularly interesting, as not all business models are immediately obvious (take Robinhood, for example.)

If you want to take your due diligence a bit further than a basic summary, certain platforms (such as Public.com) have ‘deep-dive’ reviews, which go into pros and cons and attempts to paint an unbiased picture of who the platform will suit.

But the real “money feature” is their new dashboard.


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  • IPO Date: 10/12/20 ($352,000 market capitalization)
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35.2% ROI in 1.5 months for 196 investors…

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  • IPO Date: 10/15/20 ($135,000 market capitalization)
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MoneyMade’s Investment Tracking Dashboard

For months, the team has been working on a brand new product offering. They’ve been teasing users with promises of great things to come, and encouraging everyone to sign up for the beta.

Just last month, they announced the wait is over, and their investment tracking dashboard is now live and in beta!

The problem they’re trying to solve is simple: With so many investments spread across so many different platforms, the space beckons for a unified hub to manage them all. This problem is an obvious one, and it is definitely worth solving.

“But wait, aren’t there other investment management platforms that already do this?”

Yes, but there’s a key difference: While existing investment tracking platforms simply integrate with Plaid or other solutions that allow you to connect your bank/brokerage accounts, MoneyMade lets you connect to platforms directly.

This means that, in theory, you can track all of your investments across all platforms, apps, and asset classes, and see everything in one place. No more managing assets across a million different platforms. Just connect your existing accounts from dozens of investment platforms, and track them from a single dashboard.

Trading accounts, crypto, real estate, art, collectables, gold and more – the idea is that you can now track all of your investments through one single hub.

Extensive, well-organized data on over 150 investment platforms

Remember that APIs are a two-way street: Each platform first needs to provide an API, then MoneyMade needs permission to tap into it.

Users can connect many accounts, but there are still many others that need manual entry.

This is a frustrating but understandable blocker. With 150+ companies in the database, it will surely take some time for MoneyMade to work with each platform’s API — if one even exists yet. (In many cases they don’t). A fully automated dashboard is the dream, and MoneyMade has been hard at work to make this happen, but a little “nudge” from their users will push this process along much quicker.

The good news is that they have spent months creating a unified API that all platforms can easily plug into, which should make future integrations much easier for companies. MoneyMade is hyper-focused on onboarding new platforms, and plan on announcing new integrations weekly. (Customers will have their balances and transactions automatically synced with their MoneyMade portfolio.)

In the meantime, this is where the “poke” feature comes into play. Platforms will always listen to their users, so MoneyMade is encouraging people to encourage these platforms to work with MoneyMade and speed things up.

Great workflow and interface, but I was hoping more platforms would be able to be connected automatically.

I must say, it’s a very clever approach, but only time will tell how effective it will be.

Performance and Projected Returns

MoneyMade’s goal is to not only be a place to discover and manage investments, but to track them as well. They’ve started down this path by giving insights on your investments and portfolio, including allocations, performance comparisons and more.

Furthermore, they have also launched a cool projected returns and fee calculator for each platform. This helpful feature allows users to get a good sense of how much they’ll invest over X amount of years, and, if the platform charges a fee, how much they’ll pay.

iOS & Android App

To really round out the experience (and help with customer acquisition), MoneyMade has recently launched a new app for iOS and Android.

This app is hot off the presses. Launched just 2 weeks ago, MoneyMade got it into the App Store & Google Play early in order to get feedback.

However, it may have been just a tad early. Compared to the slick desktop site, I was a bit taken back by the iOS app. The design isn’t as nice, there are some exposed HTML tags, and it’s missing some of the well-established movement interactions, (such as swipe to go back, etc.)

Frustratingly, while the Dashboard menu option is shown in the app, it’s not actually ready yet. Users are shown a “Coming Soon” with a tease of how it will look. (Per a company spokesman, the dashboard feature will be available in about 2-3 weeks).

The iOS app is a bit rough around the edges compared to the slick website experience.

The app mostly does the job, and is definitely a helpful addition to the MoneyMade experience. But it could use some tightening up before it’s ready for prime-time.

The Future of MoneyMade

I really love what MoneyMade is doing.

The idea is clearly a winner, their database is extensive, they have a solid community, and the site is professionally designed & easy to navigate. The founders have clearly put their heart and soul into building a killer investment management platform, and it shows.

Their flagship Investment Management Dashboard is still in beta, so I expect improvements to come. But while this dashboard is well ahead of its time, I think they have a big challenge here in turning this into the end-all-be-all investment hub we all want.

The “poking” feature is certainly smart and well-executed, but attempting to coax hundreds of independent platforms to build a connection to MoneyMade’s by creating a “mutiny” is a tall order. I’m rooting for them, but it will be tricky and take quite a bit of time!

They have some pretty cool features planned:

  • Portfolio + individual investment comparison to the S&P 500
  • Projected fees for all your investments
  • Projected returns for all your investments
  • Balances automatically updated

In the meantime, the site offers tons of value for both casual and serious investors. You can already connect to two dozen platforms without hassle, with more coming each week. They also let users connect to other investment accounts such 401k, retirement, bank accounts not listed on MoneyMade. So the true number of accounts is well over 1,000.

So get cracking! Sign up today, connect your accounts, and most importantly keep your eyes peeled for great things in the future.

(What might the future hold? Who knows. But if a unified dashboard for management is the dream, a unified dashboard for full active management is like, the dream within the dream.)


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Other news

.crypto domain names now available

.crypto domains are now available at Unstoppable Domains. The idea behind this is really cool — instead of sending funds to your crypto wallet, users can send crypto directly to your “domain.” And you own the domain forever. One of Flippa’s co-founders (Matt Mickiewicz) just joined their board of directors. Very cool company to watch. Claim your .crypto domain now!

Comparing luxury investments

Visual Capitalist has created an infographic of a Knight Frank survey to understand the state of 10 of the more common luxury alternative investing categories.

A few notes:

  • Art was unmistakably the top category for 2020, ranking first in every geographic region except Africa and Asia, where it placed second instead.
  • In terms of asset appreciation, rare whiskeys have climbed the most in value over the past 10 years. Connoisseurs of this spirit will be familiar with distilleries like The Macallan, whose rare bottles can sell for more than a million dollars.
  • The biggest difference between North American and Asian investment tastes are in watches and classic cars. Asians prefer watches, while North Americans prefer cars. Chinese consumers are now the biggest buyers of luxury watches globally. Classic cars may be more popular in North America due to the region’s longer automotive history.
  • The most expensive piece of artwork purchased in 2020 was Francis Bacon’s 1981 Triptych Inspired by the Oresteia of Aeschylus, which was sold Sotheby’s for $84.6 million

Beeple sells NFT art for $69 million

…However, digital art is catching up fast!

In the biggest news of the week, digital artist Beeple is the new king of the crypto-art boom, with his sale of Everydays: The First 5000 Days on March 11th. The Christie’s auction closed with a bid of over $69 million, making him the third-most-valuable living artist in the entire world (!) Wow.“I think this means digital art is here to stay!” -Beeple

Yeah, that’s for sure. This reaction video from Beeple himself says it all:

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The author is not a finance, legal or tax professional. He is a self taught investor, sharing information, research, and lessons learned. Content may contain some inaccuracies. Always consult a professional before choosing a course of action. All formulas, metrics, derivatives, calculations, and opinions are his own. The opinions expressed herein are not endorsed by and do not necessarily represent the opinions of any other individual or company. This published content is unique, and is intended to serve as research, not serve as financial advice. You understand that by reading Alternative Assets Club, you are not receiving financial advice. No content published here constitutes a recommendation that any particular security, transaction, or investment strategy is suitable for any specific person. You further understand that the author(s) are not advising you personally concerning the nature, potential, value or suitability of any particular security, transaction, or investment strategy. You alone are solely responsible for determining whether an investment, security or strategy, or any other product or service, is appropriate or suitable for you based on your investment objectives and personal financial situation. Please speak with a financial advisor to understand if the risks inherent in trading are appropriate for you. Trade at your own risk.


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Stefan Von Imhof

Stefan Von Imhof

Stefan von Imhof, a co-founder of Alternative Assets, is also the Head of Product at Flippa - the world’s largest marketplace for buying & selling online businesses. He also created and runs Flippa’s Due Diligence Program, and has bought & sold over a dozen websites. Prior to Flippa he was at HG Insights, a market intelligence company which in 2020 sold to Riverwood Capital Partners.

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