What you get

Asset Valuations

We don’t just tell you the market capitalization (duh). We analyze as many data sources as possible to triangulate an asset’s Inferred Value.

Category Benchmarks

And we don’t stop at assets, either. We establish and maintain a deep benchmark analysis to understand the performance of entire categories.

Outlook and Risks

We wrap everything up with a quantitative verdict, and fold that into rich qualitative analysis to create our proprietary Insider Score.

Recently Published

books insider may 06, 2021

Isaac Newton – Principia (1st Ed)

Today we have a deep dive into a first edition copy of Isaac Newton’s Philosophiæ Naturalis Principia Mathematica, more commonly referred to as Principia.

sports cards insider may 06, 2021

Michael Jordan Precious Metal and Tyson Rookies

​Today we have a deep dive into two really unique assets
-Michael Jordan 1997 Metal Universe Precious Metal Gems BGS 8 – Wednesday 5th April 2021 on Otis
-Mike Tyson 1986 Panini Supersport BGS 9 x 2- Wednesday 6th April 2021 on Collectable

sports cards insider may 06, 2021

Gary Carter Basket and Mahomes Rookie

Today we have a deep dive into trading card assets IPO’ing on Collectable:
-Gary Carter 1975 Topps & OPC Basket – Thursday 6th April 2021 on Collectable
-Patrick Mahomes 2017 Panini Immaculate /1 PSA Auth – Friday 7th April 2021 on Collectable

nft digital collectibles may 5, 2021

NFT Insider – May 4, 2021

This week comes with NFT releases of all sorts:
-Star Atlas returns with NFTs that give rewards in their upcoming AAA game
-Playboy teams up with the artist SlimeSunday to release a NFT art collection
-The team that created Cryptopunks is back with a new collectibles project, Meebits
-Garry Vaynerchuck is releasing NFTs that have massive long-run utility

video games insider may 04, 2021

Pokemon Red – 9.2 A++

Today I’ve done a deep dive into the Pokemon Red – Game Boy – 9.2 A++ that will IPO on Rally Road Wednesday, May 5th, 2021 at 12 PM EST. Follow me on Twitter for my latest insights and analysis.

sports memorabilia insider may 3, 2021

Wilt Chamberlain Rookie Uniform

Today we have a deep dive into the 1959-60 Wilt Chamberlain Rookie Home Uniform that will IPO at Collectable on Tuesday, May 4th, 2021 at 8:13 PM EST.

sports cards insider april 28, 2021

Mantle & Elway Baskets

Today we have a deep dive into two baskets of cards from Collectable:
-Mickey Mantle 1968 Topps PSA 9 x2 – IPOs Wednesday 28th April on Collectable at 8pm EST.
-John Elway 1984 Topps PSA 10 x 2 – IPOs Monday 29th April on Collectable at 8pm EST.

nft digital collectibles april 28, 2021

NFT Insider – April 27, 2021

This is a big week for art NFTs with drops from some of the biggest names in the space.
-Beeple is returning to Nifty gateway for a 3-day event after selling a $69 million NFT
-The prolific comic book artist Jose Delbo is dropping western-themed NFTs
-Musician Steve Aoki partners up with the successful visual artist Maceij Kuciara


Benjamin Hoffman
Benjamin Hoffman
Co-founder at GrandCruCapital.com
Read More
Alternative Assets Insider is the only email newsletter I've read from start to finish from day one. If you are serious about buying and selling businesses then learning the metrics that Stefan & Wyatt provide is the next-level analysis you've been waiting for to determine the true value of a website. They break down each website in detail, metric by metric, and serve it up in a brief email with graphics and links.
Valentine Watkins
Valentine Watkins
Content Designer at Afterpay
Read More
Absolute must-read every time it hits my inbox. Stefan and Wyatt are web wizards, appraising assets using a mixture of arcane product knowledge, SEO sorcery and metrics magic. They lifts a veil shrouding the Internet to show its secret world of side hustle and investment opportunities.