Invest In Books

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Rare books are one of the most loved but least-understood alternative investment classes. Previously only available to those with deep inside knowledge (and even deeper pockets) you can now invest in your favorite first editions.

With fractional investment platforms like Rally Rd and Otis leading the way, along with traditional players such as Heritage Auctions, this nostalgic space is likely to produce great alternative investment opportunities for years to come.

As an Insider, you get full access to our paid newsletter, which includes deep research, data insights, and honest recommendations for both passive and active investment opportunities.

Recently Published

karl marx book asset

Rare Books Insider

Today is an analysis of last week’s performance, this week’s performance, and new rare books assets performance.

James Joyce: Ulyssess (Matisse Signed)

Invest in James Joyce

Today we’re digging into a special piece of literary history – a Matisse-signed copy of James Joyce’s Ulysses. It’s trading today on Rally from 9:30 am to 4 PM EST.

Invest in Einstein

Today we’re digging into a special piece of science history – Albert Einstein: Philosopher-Scientist – Signed First Edition. It’s trading right now on Rally until 4 PM EST.

The Time Machine

Invest in The Time Machine

Today, we’re covering the investment opportunities for The Time Machine, by HG Wells:
-First edition inscribed copy of The Time Machine
-A few interesting collectable options from around the internets

Inaugural Addresses (Inscibed by Jackie)

Invest in JFK and Jackie

We’re digging into a special piece of JFK / Jackie nostalgia: Inaugural Addresses of the Presidents of the U.S. inscribed by Jackie Kennedy. It will be trade on Rally May 27th, 2021 from 9:30 AM – 4 PM EST. If you want to get these updates for all asset types, you can click the button below. That will subscribe you to updates and analyses for the secondary markets.

Grimms' Fairytales

Invest in Grimms’ Fairytales

This week, we’re looking at the children’s classic Grimms’ Fairy Tales:
-A third edition presentation copy will drop on Rally 19th May 2021 at noon EST.
-Affordable modern 1st editions
-A Grimm comic book that’s a bit NSFW

Isaac Newton - Principia (1st Ed)

Isaac Newton – Principia (1st Ed)

Today we have a deep dive into a first edition copy of Isaac Newton’s Philosophiæ Naturalis Principia Mathematica, more commonly referred to as Principia.

What you get

Asset Valuations

We don’t just tell you the market capitalization (duh). We analyze as many data sources as possible to triangulate an asset’s Inferred Value.

Category Benchmarks

And we don’t stop at assets, either. We establish and maintain a deep benchmark analysis to understand the performance of entire categories.

Outlook and Risks

We wrap everything up with a quantitative verdict, and fold that into rich qualitative analysis to create our proprietary Insider Score.


Benjamin Hoffman
Benjamin Hoffman
Co-founder at GrandCruCapital.com
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Alternative Assets Insider is the only email newsletter I've read from start to finish from day one. If you are serious about buying and selling businesses then learning the metrics that Stefan & Wyatt provide is the next-level analysis you've been waiting for to determine the true value of a website. They break down each website in detail, metric by metric, and serve it up in a brief email with graphics and links.
Valentine Watkins
Valentine Watkins
Content Designer at Afterpay
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Absolute must-read every time it hits my inbox. Stefan and Wyatt are web wizards, appraising assets using a mixture of arcane product knowledge, SEO sorcery and metrics magic. They lifts a veil shrouding the Internet to show its secret world of side hustle and investment opportunities.