Welcome!

We aren’t some faceless company with no soul. We’re real human beings with tons of experience, a tremendous passion for alternative assets,  and real skin in the game.

Here’s who we are and what we stand for.

Meet the team

Wyatt Cavalier

With a background in finance & intelligence analysis, Wyatt has an unhealthy obsession with finding the best blue chip investment opportunities. His previous newsletter, Fractional, resonated deeply with subscribers, bringing actionable insights and unconventional trading strategies. His rare book collection specializes in banned editions. He currently lives in Spain with his beautiful wife, three young boys, and dog Monty.

Stefan von Imhof

Stefan lives and breathes asset analysis and valuations. Formerly the Head of Product at Flippa – the world’s largest marketplace for buying & selling online businesses, he built Flippa’s Due Diligence Program, and has bought & sold dozens of websites & newsletters. Prior to Flippa he was the first product manager at HG Insights, a market intelligence company sold to Riverwood Capital Partners in 2020. Originally from Boston and later Santa Barbara, CA, he now lives in Australia with his wife & Boston Terrier, Charlie.

Jakob Greenfeld

The supremely intelligent and talented Jakob Greenfeld is a product and idea machine. He is the founder of Newsletter SpyGum Spy, and Product Explorer, which he sold to MicroAcquire. He has a PhD in particle physics, and routinely gets shoutouts on the Trends.co and Trends.vc newsletters, as well as the My First Million podcast. He currently lives in Germany where he is pursuing a Boostrap MBA.

Benjamin Knight

Benjamin Knight is an Alternative Assets contributor and musician with a Masters in writing, editing and publishing. He has released an album with his band Mellow Daze and writes for a number of blogs, as well as for publishing house Melbourne Books in Australia. Previously he has written about investing in NFTsmusic rights, and the world of voice actingHe can be found at benknight997@gmail.com for writing and editing-related enquiries. 

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Our work & values

1. Alternative assets are a fantastic long-term investment — on par with traditional equities and bonds — and everyone should have access 

2. Everyone should also have access to the best possible insights, recommendations, and analysis.

3. We will work tirelessly to provide the most insightful, unbiased, and actionable research in the alternative assets space.

4. We will always provide more value than any other resource available.

Fun Facts

The Alternative Assets newsletter began in July, 2020 during Melbourne’s big lockdown.

Our community is currently around 16,000 members, and grows by roughly 1,000 each month.

Since starting we have sent out over 450,000+ individual emails.

None of the co-founders have ever met each other in person. Cheers to the future of remote work!

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