Unique investment ideas worth exploring.

What Are Alternative Assets?

There’s a million blogs about stocks, real estate and venture capital. This is about the wide world of options that don’t get talked about as much – with a focus on digital propertieswebsites and micro-businesses.

An alternative asset is anything you can invest money into that produces real positive cash flow. It does not include the usual suspects (equities, bonds, and real estate).


Hear from subscribers firsthand

Sourabh Soni

Brilliant writing. I’m not usually a long form reader, but I read your articles almost all the time in one go. Thanks for such interesting writing.

Dominic Wells, Onfolio


Who are you?

My name is Stefan, and I’m the Head of Product at Flippa – the world’s largest marketplace for buying & selling online businesses. I also run Flippa’s Due Diligence Program, and have also bought & sold 10 websites & micro-businesses myself. I live and breathe this world.

What are some examples of alternative assets?

An alternative asset is anything you can invest money into that produces real positive cash flow. It does not include the usual suspects (equities, bonds, and real estate).

  • Digital properties. From websites and domains, to SaaS & mobile apps. Early days of a tremendously exciting space led by Flippa and Empire Flippers. The cornerstone of digital acquisition entrepreneurship.
  • Ecommerce, Dropshipping and FBA businessesThrasio is doing some really interesting stuff here.
  • Equity crowdfunding. What Birchal and Equitise are doing.
  • P2P lending alternativesRatesetter lets you invest in Australian “green energy loans.”
  • ?️ Art & collectiblesMasterworks is leading the way here.
  • ?️ Artists. Yep, you can even invest in artists themselves, through Cent.
  • ?️ Classic carsRally Rd lets you trade shares in classic cars.
  • Amazon KDPKindle Direct Publishing is about as passive as you can get. Lots of eyeballs on this space lately.
  • Social accounts. These have value, and are starting to catch the eye of savvy investors.
  • Racehorses. A fun side hobby with potentially big payouts.
  • ? Wine. With Vinovest, you’ll get access to a portfolio of fine wines.
  • Farmland. A big market. Invest by buying land, REITs, or new platforms like FarmTogether.
  • Print on demand. Arguably the easiest dropshipping you can do.
  • ISAs. Income Share Agreements may be par for the course in Australia, but there are some investing opportunities in America.
  • Movie sets & music studios. An alternative use for extra space in your home or land.
  • Rare earth minerals. Not just the domain of mining companies, surprisingly.
  • Parking lots. They’re boring and ugly. But they produce consistent returns.
  • Billboards. Same as above.
  • Patents. Many patents go unused. There’s a market in buying, selling, and (ugh) extorting these.
  • Towns. Yes, technically entire towns are for sale, if that’s your thing.
  • Vending machines. Surprisingly easy to own and operate.
  • Real Estate. I’ll cover alternative real estate investments, such as what Rhove and Nico are doing, REITs, and ADUs.
  • Islands. The market is fascinating – if not unattainable for most. PrivateIslandsOnline is trying to change that.
  • Stock photography, music & sound libraries. There’s non-commoditized, investible markets for stock images & sound.
  • ?️ Newsletters. They’re assets too. Some interesting bundling and potential M&A opportunities here.

What is NOT covered?

There’s a few themes I don’t cover:

  • ❎ Stocks & bonds. Nothing against stocks, they’re just the obvious choice, and everyone is already talking about them. This newsletter is for the non-obvious stuff.
  • ❎ Bitcoin. I think everyone should own bitcoin, but bitcoin is already covered in a million other places. And frankly, the blockchain just doesn’t interest me that much anymore.
  • ❎ Venture capital. I’m not a VC and never will be. I mean, technically a lot of what I cover could be considered “ventures”, and they require some “capital.” But you know what I mean. If you want traditional VC content you’ve come to the wrong place, Jack.
  • ❎ Gold. Ahh yes, the original alternative asset. And easily the most boring. Good thing there are dozens of others now. ?

How often do you send updates?

About once per week.

Alternative Assets - Unique investment ideas worth exploring. | Product Hunt